Phones And Watches Aside, What The Apple Announcement Means To You
disaster, it gave the only innovation that really matters to parents comparatively short shrift. Apple Pay, the company’s new mobile payment system, aims to replace your credit cards and get you through a grocery checkout with a toddler under one arm and a 6-pack under the other.
So, will it?
As a consumer, you need a mobile payment system to be idiot proof, Fort Knox-level secure and ubiquitous. As a parent, you’d probably just settle for ubiquitous, but that piece of the puzzle has already tripped up efforts by one massive banking consortium and the geniuses at Google. All the slick hardware and UI in the world won’t help Apple navigate the minefield of stakeholders necessary to get their systems everywhere you currently use plastic.
Only 220,000 retail outlets will be open for business when the service rolls out next month – a whopping 2.4 percent of the country’s total merchants. But, Apple being Apple, their launch partners include major chains that are probably on a lot of errands list, so you’ll have the opportunity to try it, at least. Whether it ultimately changes your life is out of your hands (unless you negotiate partnerships for Apple, in which case stop reading this and get back to work).
BRICK AND MORTAR STORES ACCEPTING APPLE PAY AT LAUNCH
Department Stores: Macy’s, Bloomingdales
Drugs: Walgreens, Duane Reade
Groceries: Whole Foods
Restaurants: McDonald’s, Subway
Toys: Toys ‘R Us, Babies ‘R Us
Pets: Petco, Unleashed
Entertainment: Disney stores and resorts, Nike
Department Stores: Target
Restaurants: OpenTable, Panera Bread, Starbucks
Entertainment: Tickets.com, MLB.com
REPORTEDLY BY END OF 2014
Chipotle, Seamless, Nordstrom