Phones And Watches Aside, What The Apple Announcement Means To You

 


disaster, it gave the only innovation that really matters to parents comparatively short shrift. Apple Pay, the company’s new mobile payment system, aims to replace your credit cards and get you through a grocery checkout with a toddler under one arm and a 6-pack under the other.

 

So, will it?

 

As a consumer, you need a mobile payment system to be idiot proof, Fort Knox-level secure and ubiquitous. As a parent, you’d probably just settle for ubiquitous, but that piece of the puzzle has already tripped up efforts by one massive banking consortium and the geniuses at Google. All the slick hardware and UI in the world won’t help Apple navigate the minefield of stakeholders necessary to get their systems everywhere you currently use plastic.

 

Only 220,000 retail outlets will be open for business when the service rolls out next month – a whopping 2.4 percent of the country’s total merchants. But, Apple being Apple, their launch partners include major chains that are probably on a lot of errands list, so you’ll have the opportunity to try it, at least. Whether it ultimately changes your life is out of your hands (unless you negotiate partnerships for Apple, in which case stop reading this and get back to work).

 

BRICK AND MORTAR STORES ACCEPTING APPLE PAY AT LAUNCH

 

Department Stores: Macy’s, Bloomingdales

 

Drugs: Walgreens, Duane Reade

 

Groceries: Whole Foods

 

Restaurants: McDonald’s, Subway

 

Toys: Toys ‘R Us, Babies ‘R Us

 

Pets: Petco, Unleashed

 

Entertainment: Disney stores and resorts, Nike

 

Office: Staples

 

IN-APP PURCHASES

 

Department Stores: Target

 

Coupons: Groupon

 

Groceries: Instacart

 

Restaurants: OpenTable, Panera Bread, Starbucks

 

Entertainment: Tickets.com, MLB.com

 

Transportation: Uber

 

REPORTEDLY BY END OF 2014

 

Chipotle, Seamless, Nordstrom

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