Ask any working parent who’s ever fed their toddler fish sticks three days in a row and they’re likely to agree: Figuring out what’s for dinner every night ⏤ not to mention, what’s healthy and for dinner ⏤ is a giant pain. It’s why some parents have nannies that cook for them. And it’s also what led to the creation of Nurture Life, a new kid-food subscription service.
Sort of like having a live-in personal chef but without the tax implications, Nurture Life is a subscription-based, food delivery service that prepares healthy meals for kids ages 6 months to 18 years. Yes, you read that correctly: food delivery for babies. All you do is sign up online, tell them your child’s age and what they can/can’t eat, and choose a week’s worth of grub (between 5 and 14 meals, depending on your plan) from either their Chef’s Choice/Seasonal menu (which changes weekly) or their Favorites menu (which doesn’t). Once a week, an insulated box shows up at your door with cold-but-not-frozen dinners ready to reheat and serve to your cheering children. FYI, they last 7 days in the fridge and come with an “Eat-By” date stamped on so you don’t accidentally serve Junior 2-week old meatloaf.
In terms of plans, they’re broken down by age: Babies (6, 8, & 10 months), Toddlers (1 to 3 years old), and Kids (4 to 8, 9 to 13, 14+). You can order as few as 5 meals per week or as many as 14, and prices range from $45 to $119. As for the food itself, well, it’s a little fancier than the hot dog mac & cheese you’ve been calling your specialty; the meals include everything from ground beef and carrot puree; to chicken tenders, mashed yams, and french green beans; to steamed Norwegian salmon, English peas, golden potato, and dill. Seriously, and that last one was for a 10-month-old!
Nurture Life launched last year in Chicago and the Midwest but is quickly expanding to the East Coast (Atlanta, DC, New York are already up and running). So if you pop in your zip code and it turns up craps, hang tight, they may be coming to your city soon. Until then, don’t rush out and hire a nanny ⏤ just go buy more fish sticks.