Why pay $400 for a cooler? Well, for starters, it’s a pretty sweet cooler. The Rollr is huge, yet easy to maneuver, and it’s spacious, yet sensible. The 45-quart capacity allows you to fit 40-60 cans, ten solid pounds of ice, and still have enough added nooks and crannies for everything from meats and breads to veggies and deserts. It’s 100 percent bear-resistant, and can retain ice for up to eight days (depending on use), which makes it perfect for storing the pinkie finger you nicked off trying to twirl your kabob skewer.