Traditionally toys aimed at girls have traditionally had pretty regressive politics, from the domestic idealism of the Easy Bake Oven to the impossible proportions of popular dolls. One series of action figures is changing that. IAmElemental is a series of action figures made by women and aimed at girls. (Though they’re also perfect for boys too.) Each figure is a superhero named after a trait or value like Logic or Wisdom with a unique backstory, look, and ability.
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