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Salesforce, the software-as-a-service giant, has almost doubled its workforce since 2017. How did it entice some 50,000 employees in short order? Massive revenue opportunities are surely part of the draw, since the average employee makes $116,000 per year, but Salesforce also offers some of the best perks for new parents for any company of its size. 


During the pandemic, Salesforce offered employees up to an additional six weeks of paid time off to use as they see fit. Specifically, that time was meant to give employees a chance to step back from work and look after their children as issues arose during a deeply abnormal time.They also boosted their childcare reimbursement to $500 a month and offered a stipend for purchasing home office supplies. 


When considering their reopening strategy, Salesforce surveyed its employees and found that nearly half of employees wanted to come into the office only a few times per month. This sentiment led them to roll out flexible work schedules, where many employees will be in the office 1-3 days per week, while others will be fully remote. Setting an example that we hope more companies will follow, Salesforce fit it’s reopening strategy around what employees wanted, not the other way around.


Salesforce knows that one thing parents also need help with is finding a way to keep kids at home entertained, so they stepped up to offer additional programming for employees’ families. Whether it’s hanging out with Disney princesses on “Fairytale Friday” or learning to cook during “Little Ohana Cooking Sessions,” about 5,000 kids have tuned in to the company’s programs during the day while their parents worked. Meanwhile, parents can join weekly “B-Well” wellbeing sessions with outside experts who give strategies for parents trying to balance everything at once. With loads of programming for kids and comprehensive benefits to take care of parents, Salesforce clearly set a benchmark for how companies could transition into the pandemic era while still supporting their employees.