Web Developer

Fatherly is looking for a full-time Web Developer for its New York City office.  The job would begin with fixing bugs and implementing new features on the current WordPress (PHP) platform for a month or two, but then move into the build-out of our new React/Vue.js frontend (we haven’t decided which one we want to go with yet) as we expand heavily into personalization.


We’re a small team, so we don’t have a strong need for specialists – our ideal candidate is a generalist who is comfortable with getting into WordPress plumbing while also up to date on front-end technologies and best practices. When we roll out our new front-end, we will be putting a very high priority on making sure the site is very performant in the browser – so experience in front-end performance work is also a plus.

About Fatherly:

Launched in April 2015, Fatherly is the leading digital brand for young parents. In the last year and a half, Fatherly generated over a billion video views, was named one of Oprah’s favorite websites of 2016 and won the 2017 Webby Award for “Best Parenting Site on the Internet”. Fatherly is backed by BDMI, WPP, UTA, SoftTech VC, Lerer Hippeau Ventures, The Knight Foundation and prominent angels such as Gary Vaynerchuk and the founders of Bleacher Report, among others.

Skills & requirements:

Normally the checklist of nonsense goes here, but we are devs hiring devs. There are no keywords we check for. Also, we are not looking for raw beginners – ideally you will have at least 2-3 years experience and this won’t be your first dev job. If you’re more experienced than that, we have room for you too.

The basic requirements are these:

  • Can you be relied upon to get things done?
    You will be assigned tasks or projects that take a few days to complete. We have daily stand-ups and we will check in from time to time – but you are expected to budget your time, get it done in the time allotted, and fix all the bugs necessary so it can be released. You will be told what needs to be accomplished for release and you can break it down however you’d like.
  • Can you avoid perfectionism?
    This is a media startup and we are not writing medical software. Getting things out and moving fast is important. Releasing a feature that’s 95% complete is preferable to waiting a week to get to 99%.
  • Will you ask for help when you encounter problems?
    We want to move with speed and you will be surrounded by other devs that have encountered the problem you are stumbling on many times before. We’re a nice bunch, so instead of wasting a day trying to figure out when something isn’t working, ask around after you’ve given it an hour or two of effort. If you ask someone a question, you will be expected to have already thought about the problem and searched for solutions – but usually, someone in the room will have an answer for you off of the top of their head. We’re a team and we help each other out. We help each other become better programmers.
  • Are you enthusiastic about programming and want to learn more?
    We don’t expect new members of the team to be finished products. We value fast and interested learners over raw experience. For instance, we will be building a React/Vue.js frontend that uses machine learning to deliver a more personalized experience early this year even though we have no team members with knowledge in that space. We will give the time for team members to learn the technologies and become experts.
  • Do you have to be a father?
    No, not at all. You don’t have to be male or a parent. While many people who work here are fathers and we obviously strongly support employees with children, none of the current dev team has children. We strive to be a welcoming, inclusive workplace.

Bonuses include knowledge/experience in:

  • WordPress
  • MySQL
  • React
  • Vue.js
  • CDNs (We currently use Fastly)
  • Machine Learning
  • Front-end browser performance
  • DFP/Ad Serving
  • A/B, Multivariate Testing
  • The Media industry

That’s enough to give you an idea of what we are looking for. If you’re interested, email your resume and a cover letter to careers@fatherly.com. We look forward to you joining the team.

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