culture

The Evolution Of Dad-vertising

Huggies ad debacle of 2012 proved, men are tired of all the sarcasm and caricature that traditionally accompanies the portrayal of fathers in advertising. That’s probably why


Dove’s newFather’s Day spot for its Men+Care product line features totally realistic recreations of all the ways dads come to the aid of their kids. From feeding infants to wedding dances, the ad is sincere and affecting – you won’t want to watch this with your friends from Camp Men Don’t Cry. Treating fathers like competent human beings is a welcome marketing trend, but also a new one, which a survey of TV “dad-vertising” through the decades makes all too clear.

The 50s: Dawn Of The Hen-pecked, Outwitted Dad

[youtube //www.youtube.com/embed/sDebsh-mIcU expand=1]

The 60s: Dad Gets Serious (But Still Doesn’t Know How Many Kids He Has)

[youtube //www.youtube.com/embed/T9iD8Rkw2jY expand=1]

The 70s: Technology Allows Dad To Diaper A Baby Without Killing It

[youtube //www.youtube.com/embed/GM8Bv9gofSs expand=1]

The 80s: Dad Grapples With Independent Daughters

[youtube //www.youtube.com/embed/Z0bCTsRc5WE expand=1]

The 90s: Birth Of The Dad Child

[youtube //www.youtube.com/embed/ITux0yQaHGQ expand=1]

The 00s: The Nadir Of Dad Incompetence

[youtube //www.youtube.com/embed/UydAw8MwefE expand=1]

2011: Dad Becomes A Fully Realized Emasculated Moron

[youtube //www.youtube.com/embed/wIt0NLJQvTY expand=1]

2014: Hyundai Wins The Super Bowl With Capable, Responsible Dads

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